Placid CRM vs Keap
Automation-heavy CRM vs simpler SMB workspace
Keap focuses on CRM plus marketing automation for small businesses. Placid emphasises website, bookings and day-to-day operations alongside CRM.
Pricing snapshot
Keap: Keap plans are commonly advertised in the roughly US$79–$229/mo range depending on contacts and features (confirm on keap.com/pricing; packages change).
Placid CRM: Introductory Starter $12/mo, Business $25/mo, Multi-location $49/mo (75% off standard $49/$99/$199), each with a 14-day free trial. Australian accounts billed in AUD incl. GST; Stripe plan amounts unchanged.
Competitor pricing checked 29 Oct 2026 from https://keap.com/pricing. Always verify on the vendor’s site — plans change.
| Placid CRM | Keap | |
|---|---|---|
| Automation focus | Practical tasks + inbox | Marketing automation centre |
| Website | Included | Limited / separate |
| Bookings | Native | Available / add-ons |
Where Placid is stronger
- Lower entry introductory pricing
- Website builder included
- Booking calendar native
Where Keap is stronger
- Long history in SMB marketing automation
- Strong campaign and sequence tooling
- Sales/marketing playbooks
When to choose Keap
Choose Keap if advanced email/SMS automation is the main job-to-be-done.
When to choose Placid CRM
Choose Placid if you need the public website and bookings tied to CRM first.
Start your 14-day free trial
Card required · cancel anytime · not charged until the trial ends No hard sell — try it on your own business for 14 days.